It can likely be said that MORFAR’s most evident and admired characteristic is its ability to relate to the intense business pressures and myriad of tactical and strategic issues that business owners, C-level executives and management teams encounter, particularly in high-growth businesses.  It is not uncommon for corporate leadership to operate with the belief that the path to success requires nothing more than financial capital.  While financial wherewithal can go a long way toward solving problems, MORFAR believes that experience and know-how are every bit as important as funding.  We believe that “smart equity”, defined as the wedded combination of financial and intellectual capital, is what sets us apart from consultants, venture funds and other investment or financing sources.  Smart equity is our value-add!

MORFAR principals possess a wealth of experience in virtually every facet of a company’s growth, operating and development cycles – not from afar, but from within.  We have lived your dream and felt your aches and pains as business owners, managers, board members, financiers and investors.  It is with this mindset that we approach an investment opportunity or business challenge.  Our team combines true business experience, technology capabilities, knowledge, resources, integrity and commitment in order to minimize risk and maximize return.  Knowing what to do, when to do it, how to do it, where to do it and how much to do it defines MORFAR.

Unique to MORFAR and critical to your business is an intense focus on “Accelerator Stage” companies as well as our ability to help propel businesses through this unique growth stage quickly and precisely.  This stage is defined as the time that exists just after the business has reached a particular threshold, wherein future growth is not readily attainable without substantial investment in infrastructure, technology, management or all of the above.  Many entrepreneurs are unwilling or unable to make the transition and are paralyzed by fear or a lack of risk-based capital.  At this point in the business life cycle, the typical small business does not qualify for institutional capital and is below the radar of the large private investment firms.   The Accelerator Stage is the period of time when your company can no longer thrive simply on the investments you or your friends and family have made.  This stage can be one of the most difficult and treacherous stages of a company’s life; one where mistakes can come at great personal cost and sacrifice, while making the right moves can be incredibly rewarding and sustained.  MORFAR has dedicated its investment and advisory practice to this stage of a company’s lifecycle with a purposeful and coordinated approach to defining and managing specific business and economic milestones in a time-sensitive and methodic manner.